Brian Casel is an entrepreneur, designer, and writer. Through his personal blog and newsletter, Brian shares lessons in entrepreneurship with a focus on productized services. He also runs Audience Ops, a productized content marketing service and Ops Calendar, a content calendar software product. He’s also the host of the Productize Podcast and co-host of the Bootstrapped Web podcast. He is the author of Design For Conversions, a book to help you design better marketing sites.